Beertopia 2014: Food Vendor Stall Details


Last Updated: November 22, 2013 Contact: Yolanda Ma
yolanda@beertopiahk.com


WHAT: Hong Kong's International Craft Beer Festival

Beertopia is Hong Kong’s largest craft beer festival. Last year's festival took place at the West Kowloon Waterfront with over 6,000 attendees trying over 250 different beers from around the world. The first of its kind in Hong Kong, the goal of Beertopia is to allow people to sample quality craft beers in a fun and lively environment that includes food, live music, beer education lectures, and beer games.

We are targeting 12,000 attendees for Beertopia 2014.

Aside from being three days this year, new features will include: a F&B industry trade session to open the festival, a "singles" tent with games designed for singles to mingle, a dedicated homebrew tent where the beer lectures will also take place, and an area for Hong Kong microbreweries.


WHEN: March 13-15, 2014

The festival will take place over three days, across five sessions:

THURSDAY AFTERNOON
(*Trade only)
12:00PM - 5:00PM
THURSDAY NIGHT 6:00PM - 11:00PM
FRIDAY NIGHT 6:00PM - 11:00PM
SATURDAY AFTERNOON 12:00PM - 5:00PM
SATURDAY NIGHT 6:00PM - 11:00PM


WHERE: West Kowloon Waterfront

The West Kowloon Cultural District is one of the only large, centrally located outdoor spaces in Hong Kong. The venue is conveniently located next to the Kowloon Station MTR, Elements mall, and the ICC office building. It is easily accessible by MTR, bus and minibus. The venue itself features over 100,000 square feet of waterfront space, with unobstructed views of the Hong Kong island skyline.


Event Pricing and Particulars

  • Tickets will range from HKD $280 to $340, and will include 10 food and drink tokens each.
  • Vendors will exchange food for tasting tokens.
  • Vendors are free to set their the menu prices, however "main" dishes must cost a minimum of three (3) tokens.
  • Vendors will be reimbursed by the festival organizer HKD $10 per token collected.
  • Additional tokens can be purchased by attendees in bundles of 8 tokens for $100.
  • All food must be exchanged with vendors using the tokens. Cash transactions at the festival are strictly prohibited.


    Attendee Demographics

    Gender

    Male: 58%
    Female: 42%
    Age

    18-25: 26%
    26-35: 54%
    36-45: 14%
    46-55: 5%
    56+: 1%
    Nationality

    Hong Kong & China: 53%
    US, UK, and Canada: 40%
    Other Countries: 7%


    Vendors From Last Year

    Every single food vendor at last year's festival sold out of food before the festival close. The food included burgers, savory and sweet pies, tacos, german sausages, thai food and steak sandwiches.


    Food Stall Pricing

    There will be a limited number of food vendor booths available. Priority will be given to vendors from last year. The rental fees are as follows:

    Early Bird Price
    Payment received before Dec 31, 2013
    Standard Price
    (Subject to availability)

    Stall Cost: HKD $5,000 + 15% sales

    Stall Cost: HKD $8,500 + 15% sales

    - The cost of the food stall is $5,000 or $8,500 flat rate, plus 15% of gross sales at the food stall.
    - For example, for every $100 worth of food sold, the vendor will be reimbursed $85.
    - Food stalls will be approximately 4m long by 2m wide. If more space is required, please contact the festival organizer.
    - The minimum price for a "main dish" is (3) tokens, or roughly HKD $30. This is to ensure pricing parity among food vendors and that no one gets undercut.
    - After the festival vendors are responsible for counting the tokens collected and submitting these to the festival organizer for reimbursement. Vendors will also have the option of weighing their tokens (an extremely accurate method) at the festival in lieu of counting the tokens. Once again, each token is worth HKD $10, and vendors will be reimbursed 85% of the total amount collected.


  • Stalls are non-transferable, non-shareable, and are valid for the invoiced vendor company only.
  • For stalls beyond than the listed sizes, please contact the festival organizer.


    What The Stall Includes:

  • Food stall tent, 3x3m, with additional uncovered space behind the tent available
  • Shared walk-in refrigerator space
  • Counter tables and chairs for the stall
  • Electricity / electrical socket in food stall*
  • Massive 600L garbage bin (shared)
  • Food menu to be listed in the event programme
  • Vendor to be listed on event website

    *Vendor equipment list and power consumption requirements subject to approval by festival organizer.


    What The Stall Does NOT Include:

  • Food, ingredients, or otherwise raw materials
  • Cooking equipment
  • Cutlery, utensils, plates, bowls, napkins, or any sort of food packaging
  • Extension cords or socket splitters.
  • Menu boards, stands, any type of stall decorations


    What Is Permitted:

  • Electrical heating/cooking equipment that fits in the food stall, subject to approval based on power consumption requirements.
  • The festival organizer will obtain a temporary food factory license for the event. This will allow vendors holding a food factory license to re-heat pre-cooked food only.
  • Vendors are allowed to sell non-alcoholic beverages, but these must be pre-approved by the festival organizer.


    What Is NOT Permitted:

  • Cash transactions between attendees and vendors. All purchases must be paid using festival tokens.
  • Any gas based or open flame cooking equipment
  • Any equipment not directly related to preparation of food to be sold at the stall.
  • Vendors are not allowed to give away food for free. This is to prevent unfair, and unprofitable, competition amongst vendors.


    Additional Guidelines:

  • Vendors are responsible for determining their own menu and pricing.
  • Vendors are encouraged to provide at least one vegetarian offering.
  • Vendors are responsible for providing relevant utensils for their food. For example, spoons for soups, forks for salads.
  • All sales to attendees must be done using festival food and drink tokens. Cash transactions for food is strictly prohibited.
  • Vendors will have access to the festival venue the day before the festival for setup. If necessary, access prior to this can be arranged with the festival organizer.
  • Vendors are responsible for throwing all waste in their food stall into the garbage bin after the festival.
  • Vendors are responsible for removing their equipment after the festival.
  • If necessary, there should be parking space available for a vendor's delivery truck the day of and throughout the festival.
  • Vendors can sell vendor-related, relevant merchandise, such as t-shirts or caps, at their food stall, and distribute flyers or coupons.


    How To Apply

    1. Fill in the online application form with your company details here: Food Stall Online Application Form

    2. If you application is accepted you will be emailed with an invoice for the stall rental's fixed fee.

    3. The stall rental will be confirmed once the invoice has been paid. The application will be cancelled if the outstanding invoice has not been settled within seven working days.


    Please note that the details listed in this document are subject to change. For questions please email yolanda@beertopiahk.com